Nicole Jasmine Scott, Social, Creator & Community Strategist

Nicole J. Scott, Social, Creator & Community Strategist

Social, Creator & Community Strategist

Most brands don't have a content problem. They have an attention problem.

I have ADHD, so I know how quickly content can lose me. If it doesn't earn my attention in the first two seconds, I'm gone. And so is the audience.

I help brands earn attention, participation and trust through social strategy, creator partnerships and community building.

18M+ Campaign ReachWebby Award WinnerFeatured in LinkedIn News

Explore workContactView CV
18M+
Campaign reach
20+
Creator partnerships
Multi-market
Creator work
409K+
Community managed
Webby Award-winning
Publishing project
WORTH Prize EU
Winner

2× Featured in LinkedIn News

Recognized for my perspectives on generative AI, luxury marketing, creative craftsmanship and brand trust.

See the features

Featured in LinkedIn News

My Writing. Featured in LinkedIn News. Twice.

From Dior's holiday campaign to SKIMS' controversial advent calendar, my marketing commentary has been featured in LinkedIn News twice.

  • Top of the LinkedIn News story 'Dior's holiday ad faces questions over AI', showing Dior storefronts with Christmas trees, the headline and the byline Solange Uwimana, published Nov 4, 2026.

    LinkedIn News, Nov 4, 2026

    Dior's Holiday Ad Faces Questions Over AI

    Generative AI · Creative Craftsmanship · Brand Trust

    My perspective on the role of AI in luxury advertising, the value of human creativity and why transparency matters.

    My original LinkedIn post, selected for the Editors' Picks in this LinkedIn News story by Solange Uwimana.

    View LinkedIn News Feature View Coverage (PDF)
  • Top of the LinkedIn News story 'Marketers weigh in on Skims' $148 advent calendar criticism', showing the SKIMS accessories advent calendar, the headline and the byline Olivia Niland, published Nov 7, 2026.

    LinkedIn News, Nov 7, 2026

    Marketers Weigh In on SKIMS' $148 Advent Calendar Criticism

    Luxury Marketing · Customer Expectations · Brand Perception

    My take on the gap between brand hype and customer value, and why going viral isn't the same as earning trust.

    My original LinkedIn post, selected for the Editors' Picks in this LinkedIn News story by Olivia Niland.

    View LinkedIn News Feature View Coverage (PDF)
More LinkedIn writing & commentary

Featured work

The Work I'd Show You First

“With her help, we successfully partnered with over 20 influencers and reached an audience of 18M. We couldn't have done it without her.”
Cynthia Smith, Manager at Kyutee Beauty

Portfolio

Selected Work

Open a category. Open a project.

Selected clients

Selected Brands, Briefs & Projects

  • Ericsson logo
  • Volvo logo
  • DSM-Firmenich logo
  • Black Château logo
  • Husqvarna logo
  • Essity logo
  • RFSU logo
  • Kyutee logo
  • Klarna logo
  • When We All Vote logo
  • Worth Partnership Project logo
  • PreemieCme logo

About

About Me

Nicole Jasmine Scott, Social, Creator & Community Strategist

I’m a Canadian social, creator and community strategist based in Stockholm, with an EU passport, Swedish personnummer and full right to work across the EU without sponsorship.

For the past six years, I’ve worked across creator partnerships, social and content strategy, and community building in North America and Europe.

My work includes a creator campaign that reached 18M+ people, managing a 409K+ community, and helping grow The BookFest from 0 to 11,000 followers.

I use AI to prototype ideas faster, but taste, context and human judgment still make the final call.

I also trained in fashion design, so yes, I notice when the font is wrong.

    • Noroff. Digital Marketing, Jan–Dec 2025.
    • Hyper Island. Content Development Program, Aug–Dec 2024.
    • RCC Institute of Technology. Fashion Design.
    • McGill University. BA Art History & Communications.

  • An influencer campaign supporting Michelle Obama’s organization, When We All Vote, that contributed to 18M+ reach and 1,300+ interactions. Campaign content was reposted by the official When We All Vote Instagram account. A Webby Award-winning publishing project. A WORTH Prize EU-winning design project. Paid BookTok partnerships, international creator campaigns, and a 409K+ community managed across platforms.

  • My work starts with attention: what makes someone stop, care and act. From there, I think about the right platform, creator, community or piece of content for the job. I use AI to prototype faster, but the final work still needs taste, judgment and an actual understanding of people.

Background

The Story So Far.

Testimonials

What People Say

  • With her help, we successfully partnered with over 20 influencers and reached an audience of 18M. We couldn't have done it without her.

    Cynthia Smith

    Manager at Kyutee Beauty

    She primarily assisted us with influencer outreach. With her help, we successfully partnered with over 20 influencers and reached an audience of 18M. We couldn't have done it without her.
  • Nikki has an incredible eye for detail and an incredible understanding of communities and contexts.

    Christopher McLaren

    Head, Valtech Radon

    Nikki has an incredible eye for detail, an incredible knack for harnessing digital, an incredible understanding of communities and contexts, and is an incredibly hard working broad strokes marketer. She will bring fresh perspectives and forward thinking ideas to the table and she will thrive in any kind of marketing context.
  • She is vibrant and easy to get along with. A great asset to the team.

    Desiree Duffy

    Founder at Black Château / The BookFest

    She is vibrant and easy to get along with. A great asset to the team. Her work on social media projects was excellent. She also helped with newsletters and always went above and beyond.

Writing

Things I Have Opinions On

Short takes on content strategy, creators and community, first posted on LinkedIn.

All writing →

Contact

Let's Make Something People Care About.

I work across social, creators and community, with content strategy running through all three. Based in Stockholm, I work with Swedish and international teams where English is the main working language. I like good ideas, strong opinions and brands that understand people are not waiting around to see another content calendar.

If you're building something interesting, we should talk.

Start a conversationLinkedIn