Influencer & Campaign Work
Black Château, Creator Partnerships
Influencer outreach for an independent literary PR agency
Role, Creator outreach, BookTok partnerships, campaign coordination.
Context
Managed creator outreach and influencer partnerships for Black Chateau Enterprises, an independent literary PR agency representing authors and book brands. Identified and coordinated BookTok creators to promote titles across TikTok.
Problem
Independent authors compete for attention without the marketing budgets of major publishing houses. Reaching engaged book communities on TikTok required finding the right creators, not just the biggest ones.
Insight
BookTok runs on genuine reader enthusiasm. Creators who already loved the genre produced content that felt native to the platform, not like an ad.
Idea
Scout and pitch BookTok creators whose audiences matched each author's readership. Coordinate paid and organic content around book releases and festival programming.
Execution
- 01Scouted and outreached BookTok creators for author campaigns
- 02Coordinated paid partnerships for William Bernhardt's thriller series
- 03Managed creator content across TikTok with creators reaching 150K plus followers
- 04Aligned creator deliverables with author rollouts and BookFest programming
Results
- Delivered paid creator partnerships across BookTok
- Reached thriller and romance reading communities through targeted creator selection
- Drove visibility for William Bernhardt, a national bestselling author