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Influencer & Campaign Work

Client Work

Black Château, Creator Partnerships

BookTok creator partnerships for William Bernhardt, national bestselling author, and other Black Chateau titles.

Role, Creator outreach, BookTok partnerships, campaign coordination.

Context

Led creator outreach and influencer partnerships for Black Chateau Enterprises, an independent literary PR agency. The flagship campaign coordinated BookTok creators around William Bernhardt, national bestselling author, with additional work supporting other authors and BookFest programming.

Problem

Independent authors compete for attention without the marketing budgets of major publishing houses. Reaching engaged book communities on TikTok required finding the right creators, not just the biggest ones.

Insight

BookTok runs on genuine reader enthusiasm. Creators who already loved the genre produced content that felt native to the platform, not like an ad.

Idea

Scout and pitch BookTok creators whose audiences matched each author's readership. Coordinate paid and organic content around book releases and festival programming.

01

Behind the campaign

BookTok campaign for William Bernhardt, coordinating creator content around his thriller series.
BookTok campaign for William Bernhardt, coordinating creator content around his thriller series.
Paid partnership brief developed for the William Bernhardt BookTok campaign.
Paid partnership brief developed for the William Bernhardt BookTok campaign.

Execution

  • 01Scouted and outreached BookTok creators for author campaigns
  • 02Coordinated paid partnerships for William Bernhardt's thriller series
  • 03Managed creator content across TikTok with creators reaching 150K plus followers
  • 04Aligned creator deliverables with author rollouts and BookFest programming
02

Creator partnerships

@777luvlily TikTok paid partnership for William Bernhardt thriller series
@sydneyyybean TikTok review of William Bernhardt's Splitsville

Results

  • Paid creator partnerships across BookTok
  • Creators reached 150K+ followers combined
  • 777luvlily: 649 likes, 57 saves
  • sydneyybean: 868 likes, 22 comments
  • Drove visibility for William Bernhardt, bestselling author

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