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AI Studio

This is where I test the ideas my brain refuses to leave alone.

I use AI to prototype brands, products and experiences faster, but the tools are not the point. What matters is who it is for, why it should exist and whether a real person would actually care.

Creator Bestie

Creator Bestie

Creator Bestie explores what creator discovery could look like if audience trust, cultural relevance and brand fit mattered more than follower counts.

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Earn-ie

Earn-ie

Earn-ie explores whether behavioural rewards can motivate everyday responsibilities rather than spending behaviour.

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Amour en Silence

Amour en Silence

Amour en Silence explores whether AI can be used to build a luxury fragrance world that feels emotional, editorial and aspirational.

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Skön Noir

Skön Noir

Skön Noir explores how monochrome imagery, Scandinavian minimalism and editorial storytelling can create a beauty brand world.

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Selkie

Selkie

Selkie explores whether AI can sustain a consistent fashion campaign world beyond a single image.

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Influencer & Campaign Work

Kyutee

Creator-led voter participation campaign with When We All Vote.