AI Studio

This is where I test the ideas my brain refuses to leave alone.

I use AI to prototype brands, products and experiences faster, but the tools are not the point. What matters is who it is for, why it should exist and whether a real person would actually care.

Everything listed here is self-initiated: concepts and experiments I started on my own, with no client brief behind them. Applied client work and hiring assignments sit in their own case studies under Creative Production & AI. Each concept below has its own page with the thinking, the visuals and the prototype behind it.