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AI Studio

Building brands, products and experiences with AI.

A collection of self-initiated projects exploring creator intelligence, product design, branding, UX, fashion, beauty and consumer concepts. The purpose of this page is to showcase strategic thinking, creative direction, concept development and product design. Not AI tools.

Creator Bestie

Creator Bestie

Creator Bestie explores what creator discovery could look like if audience trust, cultural relevance and brand fit mattered more than follower counts.

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Earn-ie

Earn-ie

Earn-ie explores whether behavioural rewards can motivate everyday responsibilities rather than spending behaviour.

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Amour en Silence

Amour en Silence

Amour en Silence explores whether AI can be used to build a luxury fragrance world that feels emotional, editorial and aspirational.

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Skön Noir

Skön Noir

Skön Noir explores how monochrome imagery, Scandinavian minimalism and editorial storytelling can create a beauty brand world.

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Selkie

Selkie

Selkie explores whether AI can sustain a consistent fashion campaign world beyond a single image.

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Influencer & Campaign Work

Kyutee

Creator-led voter participation campaign with When We All Vote.