Social, Content & Community
Client Work · NDA
Essity
Newsletter and editorial content for a global health brand.
Role, Content strategist, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side work for Essity, a global health and hygiene brand. Supported the social media team across community management, content planning, newsletter writing, and data reporting.
Problem
The team needed day to day support across multiple workstreams, from responding to comments and messages on social media to rewriting newsletters and tracking how content was performing.
Insight
Large global brands need consistent hands on support to keep content quality high and channels active. Without it, things fall through the gaps.
Idea
Cover the day to day work across community management, content, and reporting so the brand team could focus on bigger decisions.
How I Did It
- 01Handled community responses across social channels in Sprinklr, working to agreed tone and escalation rules
- 02Rewrote and edited newsletter content for clarity and tone
- 03Pulled and reported on social performance so the team could see what was working
- 04Kept the calendar and the channel plans moving across markets
Results
- Restructured the newsletter and aligned a steady cadence across LinkedIn and Instagram
- 409K+ community managed across social channels
- 30%+ newsletter subscriber growth
- Consistent likes and interactions across social
- Delivered as part of multi-market agency work across European markets