About
About Nicole J. Scott
I'm a Canadian content, influencer and community strategist based in Stockholm. For six years, I've worked across creator partnerships, content strategy and community building in North America and Europe.
My ADHD brain notices quickly when content loses the thread. It also helps me connect culture, behaviour and the small details other people miss.
My work includes a creator campaign reaching 18M+ people, managing a 409K+ community and helping grow The BookFest from 0 to 11,000 followers.
I use AI to prototype ideas faster, but taste, context and human judgment still make the final call. I also trained in fashion design, so yes, I notice when the font is wrong.
How I Work
Strategy, clarity, systems.
01
Earn attention first
If it doesn't stop the scroll, it doesn't matter.
02
Culture plus data
Research tells you what people do. Culture tells you why.
03
Systems that scale
Frameworks, briefs and workflows that teams can actually use.
Currently
Taking on new work.
- Location
- Stockholm, Sweden
- Work authorization
- EU work authorization · Swedish personnummer
- Notice period
- Two weeks
- Focus
- Content strategy · Influencer marketing · Community building · Social · Copywriting
Tools & Platforms
Stack
- Content
Squarespace · Notion · Google Workspace · Canva · CapCut
- Social & analytics
Meta Ads Manager · Instagram · TikTok · LinkedIn · Google Analytics
- AI
Midjourney · ChatGPT · Gemini · Claude
- Languages
English (first language) · Swedish (A2) · French (fluent)