Creative Production & AI
Competition Winner · WORTH Prize EU
PreemieCme
Soft, wrap-style clothing for premature babies, designed around neonatal care.
Role, Concept, research, and garment design.
Context
A collaborative design project developed with Diana Svensson, recognised by the WORTH Prize EU and presented at Fuorisalone Milano Design Week.
Problem
Standard newborn clothing doesn't fit premature babies, and most NICU-friendly options are clinical, hard to put on around medical equipment, and stripped of any sense of dignity for the parents.
Insight
Parents of premature babies don't just need functional clothing, they need a small piece of normal. A garment that says this is my child, not just this is a patient.
Idea
A wrap-style garment system designed around medical access points, made from soft natural fibres, with a quiet, considered aesthetic that respects both the baby and the parent.
Design
How I Did It
- 01Interviewed parents and NICU staff about dressing a baby around monitors, lines and tubes
- 02Designed the wrap-style garment system and the pattern around those access points
- 03Built prototypes and refined the fit and the closures through testing
- 04Developed the work with Diana Svensson rather than as a solo project
- 05Presented the project at Fuorisalone Milano Design Week
Recognition
Results
- WORTH Prize EU winner
- Featured at Fuorisalone Milano Design Week 2020