Social, Content & Community
Client Work
Black Château Enterprises: BTMY & The BookFest
Four years owning content and newsletter for an independent literary PR agency, including The BookFest featuring James Dashner, New York Times bestselling author and creator of The Maze Runner.
Role, Social Media Manager, content strategy, newsletter editorial, festival programming.
Context
Black Château Enterprises (BCE) is the umbrella covering Books That Make You (BTMY) and The BookFest; this editorial, newsletter, social and community work was done under that umbrella. Social Media Manager at Black Château / The BookFest from Nov 2021–Sep 2025, owning content, newsletter, and the editorial spine of The BookFest and Books That Make You. Programmed festival editions featuring authors including James Dashner, New York Times bestselling author and creator of The Maze Runner.
Problem
Independent authors and small literary brands compete with publishing giants for attention. Black Chateau's audience was loyal but fragmented across a newsletter, a recurring virtual book festival, and individual author rollouts, with no consistent editorial spine holding it together.
Insight
Readers don't follow agencies, they follow voices. The agency's strongest asset wasn't reach, it was trust, which meant the work had to feel like an editorial publication, not a promotional channel.
Idea
Treat Books That Make You as a real magazine: a clear editorial calendar, recurring formats, and a tone that prioritised readers over publishers. Use The BookFest as the live extension of that voice.
Recognition
How I Did It
- 01Owned the editorial calendar and set the recurring formats for Books That Make You
- 02Wrote and edited newsletter issues against a reader-first brief
- 03Briefed writers and designers across time zones
- 04Programmed and produced 10+ editions of The BookFest, including author lineups and session order
- 05Coordinated press, registrations and the social rollout for each edition
- 06Read the numbers after every cycle and adjusted the calendar and the hooks
Editorial
Content
Wrote and managed social content for The BookFest across Facebook and Instagram, growing the page to 11K followers. Created author spotlights, event promotions, and programming announcements for festivals featuring NYT bestselling authors including James Dashner.
Platform
The BookFest was a recurring virtual book festival connecting independent authors with engaged reader communities. Coordinated social rollout, press, and editorial content across each edition to drive registrations and author visibility.
Social Content
Four years of content for Black Château / The BookFest
Over four years, I created and managed social content across every touchpoint for Black Château / The BookFest, from recurring Instagram formats and event promotions to newsletter editorial and festival programming announcements.
Results
- 2022 Webby Award for the Books That Make You newsletter (Independent Publishers)
- Featured on Nasdaq Times Square
- Press coverage in KSL TV and EIN Presswire
- Produced social content for The BookFest featuring NYT bestselling author James Dashner, Maze Runner series