Content & Editorial
Client Work
Stiftelsen Spelkultur
Social-first video content for Sweden's games culture foundation.
Role, Content Strategy · Short-form Video · Editing · Social Content
The videos
Board-member portrait · Arcade-style short
Transcript
[Music only, no speech. On-screen text translated from Swedish.]
In a world... where games are more than just games.
Meet the board.
Per Strömbäck, video game industry. Game developer. Game publisher. Author.
Games = culture + community + interactivity. Favourite game: Battle of Polytopia.
Long experience. Big network. Sometimes good ideas too.
stiftelsenspelkultur.se
Transcript
[Music only, no speech. On-screen text translated from Swedish.]
A retro arcade. A neon sign reads: "Games preserve more than points."
A player sits down at a Stiftelsen Spelkultur arcade cabinet and wins: "Victory! All enemies defeated!"
The screen reads: Sweden's Games Culture Person. Winner announced 24 September, 11:30, Asmodee.
A green game piece sits on a shelf of classic games. Stiftelsen Spelkultur logo.
Context
I created short-form video content designed to make the people behind Stiftelsen Spelkultur more visible and accessible. Instead of relying on long-form interviews, the content puts board members and their perspectives front and centre through shorter, more immediate social-first formats.
Problem
The foundation had strong people and interview material, but long-form conversations rarely travel on social. The perspectives were there. The format kept them hidden.
Insight
People follow people. A sharp 30 seconds with a board member does more for visibility than a full interview nobody finishes.
Idea
Turn organisational and interview-based material into platform-native short-form video that leads with faces, voices and games culture.
Execution
- 01Shaped the content angle around board members and their perspectives
- 02Cut interview material into short, vertical, social-first edits
- 03Added on-screen text and pacing built for sound-off viewing
- 04Created a shorter arcade-style piece to carry the games culture identity
Results
- A repeatable short-form format for turning interviews into social content
- Board members made visible and approachable to a wider audience