Creative Production & AI
Client Work
Stiftelsen Spelkultur
AI-assisted short-form videos combining storyboarding, ChatGPT-generated imagery and CapCut animation.
Role, Creative Concept · Storyboarding · AI-Assisted Image Creation · Animation & Editing
The Videos
Board-member portrait · Arcade-style short
Transcript
[Music only, no speech. On-screen text translated from Swedish.]
In a world... where games are more than just games.
Meet the board.
Per Strömbäck, video game industry. Game developer. Game publisher. Author.
Games = culture + community + interactivity. Favourite game: Battle of Polytopia.
Long experience. Big network. Sometimes good ideas too.
stiftelsenspelkultur.se
Transcript
[Music only, no speech. On-screen text translated from Swedish.]
A retro arcade. A neon sign reads: "Games preserve more than points."
A player sits down at a Stiftelsen Spelkultur arcade cabinet and wins: "Victory! All enemies defeated!"
The screen reads: Sweden's Games Culture Person. Winner announced 24 September, 11:30, Asmodee.
A green game piece sits on a shelf of classic games. Stiftelsen Spelkultur logo.
Context
I created two short-form social videos for Stiftelsen Spelkultur, one introducing a board member and another translating games culture into a playful retro-arcade world. I started with concepts, storyboards and shot planning before generating visual assets with ChatGPT and animating and editing them in CapCut.
Problem
The foundation's people and its view of games as culture deserved more visibility on social, in formats people actually stop and watch.
Insight
People follow people, and games culture is visual. A short, playful video can introduce a person or an idea faster than a long explanation.
Idea
Build platform-native short videos that put board members and games culture front and centre, using AI-generated imagery as raw material and human-led storytelling to shape it.
How I Did It
- 01Developed the concepts and storyboarded each video, planning shots and visual sequence
- 02Selected shot compositions and created supporting source images with ChatGPT
- 03Animated the images and edited the final videos in CapCut
- 04Set the sequencing and pacing for sound-off viewing, with on-screen Swedish text
Results
- Two completed short-form videos: a board-member introduction and a retro arcade games-culture short
- A repeatable visual style for presenting the foundation's people and culture on social
AI Use
ChatGPT was used to generate supporting source images. CapCut was used to animate those images and assemble the final edit. The story, storyboards, shot selection, sequencing, timing and final creative decisions were mine.