Husqvarna

Creator research and shortlisting for outdoor campaigns.

Role, Influencer researcher, agency-side.

Note

Selected work is confidential. What's shown here is the type of work delivered and the role I played.

Context

Agency-side creator search supporting Husqvarna campaigns across European markets.

Problem

Outdoor and enthusiast audiences are quick to dismiss creators that read as paid placement. The shortlist needed to feel native to the category, not lifted from a generalist lifestyle pool.

Insight

Credibility in this space comes from how creators actually use the equipment, not from follower count. Audience overlap and tone fit matter more than reach.

Idea

Build a shortlist using audience data and content authenticity as the primary filters, with reach as a secondary check.

How I Did It

01Searched creator pools across European markets in Influencity, then reviewed each profile by hand
02Screened for audience overlap, brand fit and content authenticity, with reach as a secondary check
03Checked how creators actually talk about the equipment before shortlisting them
04Delivered a casting-ready shortlist with rationale, audience data and risk notes

Results

Creator research and shortlisting across European markets using Influencity and manual review
Filtered for audience overlap, brand fit and content authenticity over follower count
Delivered a casting-ready shortlist with audience data, brand-fit rationale and risk notes