Strategy & Research
Client Work · NDA
Ericsson
Audience and category research supporting brand communication.
Role, Researcher, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side audience and category research for a global heritage technology brand.
Problem
Heritage tech messaging was reading as authoritative but distant. The brand team needed sharper inputs to make communication feel current without losing credibility.
Insight
Anniversary communications often default to internal pride over audience relevance. The research mapped how peer brands handled milestone moments and what actually landed.
Idea
Translate research findings into clear, usable messaging direction for the brand team.
Execution
- 01Researched audience perception and category language
- 02Synthesized findings into messaging implications
- 03Delivered direction the brand team could act on
Results
- Audience and category research for a global heritage technology brand
- Synthesized findings into messaging implications and strategic direction
- Supported planning discussions through research-backed recommendations