Social, Content & Community
LinkedIn Writing & Commentary
I write about the intersection of marketing, pop culture, consumer behaviour and creativity.
Through original research, personal storytelling and a little humour, I explore why campaigns capture attention, how brands build trust and what cultural conversations reveal about audiences.
Featured in LinkedIn News | November 2026
Dior's Holiday Ad Faces Questions Over AI
My commentary on Dior's Christmas campaign and the debate around generative AI was selected by LinkedIn News as one of the featured perspectives in its coverage.
My post appeared fourth in the Editors' Picks discussion, alongside other industry voices examining creativity, AI and brand transparency.
Inside the Feature
A closer look at my contribution to LinkedIn News' coverage of Dior's holiday campaign, alongside the original article and editorial notification.
Select any image to enlarge it, zoom in and scroll through the full-length article.
My Featured Perspective
Full LinkedIn News Coverage
The complete original capture, shown in three parts so every contribution remains readable and in its original order.