DSM-Firmenich

Content strategy and concept development for a recurring B2B ingredients content stream.

Role, Content Strategist, agency-side.

Note

Selected work is confidential. What's shown here is the type of work delivered and the role I played.

Context

Agency-side strategic planning for a global B2B ingredients brand. Set the strategic direction, audience framing and concept development for a recurring content stream across nutrition, health and beauty, then recommended what the brand should produce and why.

Problem

The brand needed strategic planning and concept direction, not just a calendar. Without an audience-led framework, ongoing content risked drifting into feature lists that did not connect to the conversations buyers actually cared about.

Insight

B2B ingredients content lands when it answers the questions buyers are already asking. Decide what the content is for before writing a single post, otherwise it becomes activity without direction.

Idea

Build a repeatable strategic planning framework that turned audience insight and category trends into clear content themes the production team could work from month after month.

How I Did It

01Researched how buyers in nutrition, health and beauty categories actually talk about ingredients
02Built audience and category framing into a repeatable planning framework
03Turned category trends into content themes the production team could work from
04Set the recurring content strategy and the monthly plan behind it
05Presented strategy, rationale and recommendations in monthly planning meetings

Results

Content strategy and concept development for a recurring B2B ingredients content stream
Developed the strategic planning framework used for ongoing production
Created a repeatable structure for future content development