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Social, Creator & Community Strategist

Nicole J. Scott

Content Strategy | Influencer Marketing

nicole.scott2696@gmail.com+46 076-556 5881linkedin.com/in/nicolejasscottnicolejscott.comStockholm, Sweden

Summary

Social, Creator & Community Strategist with 6+ years across agency and brand work in Europe and North America. I run the unglamorous half: the briefs, the shortlists, the negotiations and the reporting that decide whether a creator campaign actually works. At Valtech Radon that meant Husqvarna, Old Spice, Essity, Ericsson and DSM-Firmenich across multiple markets. Earlier, I led influencer strategy and outreach for Kyutee Beauty’s campaign supporting Michelle Obama’s When We All Vote, contributing to 18M+ reach. Contributed to a Webby Award-winning publishing project. EU passport and Swedish personnummer. Available in two weeks.

Work experience

Social Media Lead · Happily Employed

Sep 2025–Present · Stockholm

  • Own the content plan across channels. Content made for the platform it lands on, not copied everywhere.
  • Built the content workflow and publishing system the team runs on, so work ships faster.
  • Write the planning docs and briefs the team works from.

Social, Content & Creator Marketing · Valtech Radon

Aug–Dec 2024 · Stockholm

  • Husqvarna: Ran multi-market creator discovery. Owned the brief-to-shortlist process and presented recommendations to client stakeholders myself. Handled every creator conversation from first contact to signed partnership.
  • Old Spice: Ran multi-market TikTok creator research and outreach, discovery to signed partnerships.
  • Essity: Ran content for a 409K+ community, with 30%+ newsletter subscriber growth.
  • Ericsson: Owned ad reporting and performance tracking on the 150th anniversary campaign.
  • DSM-Firmenich / RFSU: Owned creative briefs, asset organisation, one-pagers and campaign tracking across both brands.

Social Media Manager · Black Château / The BookFest

Nov 2021–Sep 2025 · Remote

  • Contributed social and editorial strategy to a Webby Award-winning publishing project (2022).
  • Owned content strategy, social and newsletter editorial for an independent literary PR agency.
  • Grew The BookFest on Facebook from 0 to 11K followers. The biannual live event pulled 1M+ views.
  • Ran paid BookTok creator partnerships reaching a combined 150K+ audience, including briefs, relationships and performance tracking.

Influencer Strategist · Kyutee Nails x When We All Vote

2020–2022 · Remote, USA

  • Led influencer strategy and outreach for Kyutee Beauty’s campaign supporting Michelle Obama’s When We All Vote.
  • Managed creator outreach, briefing and coordination across 20+ creators. Campaign content was reposted by the official When We All Vote Instagram account. Contributed to 18M+ reach and 1,300+ interactions.

Community Moderator · ADHD Female Entrepreneur Group

2020–Present · Remote

  • Set the content standards and run member engagement for a 26K+ member community.

Marketing Specialist · SOAS University of London (GLOCAL)

2022 · Remote, UK

  • Ran digital promotion for international events and academic content, working with partner institutions including Yale and Harvard.

Education

  • Professional Degree in Digital Marketing, Noroff (Jan–Dec 2025)
  • Content Development, Hyper Island (Aug–Dec 2024)
  • Fashion Design, RCC Institute of Technology
  • BA Art History & Communications, McGill University
  • Anthropic AI Fluency: Claude 101 & Code 101 (2026)
  • TikTok Academy (2026)
  • Python (ongoing)

Awards

  • Webby Award-winning project (2022)
  • WORTH Partnership Project Winner, EU Innovation Prize (2020)

Tools & languages

Meta Ads Manager · Meta Business Suite · TikTok · Google Analytics 4 · Mailchimp · Buffer · Hootsuite · Asana · Canva · Adobe Creative Suite · CapCut · ChatGPT · Claude

English (native) · French (fluent) · Swedish (conversational)