Archive
Everything I’ve written.
The full collection, sorted by date and by category so you can browse the older notes without scrolling.
By date
October 2026
September 2026
- What influence can expose.30 September 2026
- Shock gets attention. Stories mean something.29 September 2026
- Attention and influence are not the same thing.25 September 2026
- Influencer marketing is dead. Obviously I clicked.8 September 2026
- Same diagnosis. Different human.6 September 2026
- “She doesn’t even go here!”3 September 2026
- Maybe Paris didn’t need a rebrand.2 September 2026
August 2026
July 2026
By category
AI
Brand Strategy
Community
Community Management
Consumer Behaviour
Content Strategy
- Getting something to stick is even better.1 October 2026
- Shock gets attention. Stories mean something.29 September 2026
- More content isn't automatically better marketing.11 August 2026
- Everyone talks about prompting. Nobody talks about editing.17 June 2026
- Advice for a new marketer: study people, not platforms3 June 2026
Creators
Experiential Marketing
Influencer Marketing
- Marketing is going to get more human8 October 2026
- Attention and influence are not the same thing.25 September 2026
- Influencer marketing is dead. Obviously I clicked.8 September 2026
- “She doesn’t even go here!”3 September 2026
- So, when does influence become manipulation?14 August 2026
- Are brands trying to buy loyalty?25 June 2026
Marketing
Marketing Trends
Media Culture
Mental Health
Public Relations
Social Media
Social Media Strategy