Services
Social strategist. Creator partnerships. Community.
I help brands earn attention, participation and trust through social strategy, creator partnerships and community building. Six years across North America and Europe, now based in Stockholm.
01
Social strategy
Platform strategy built around attention: what to say, where, in what format, and why anyone should stop scrolling. Channel audits, content pillars, formats and reporting in GA4 and Meta.
Proof Social Media Lead at Happily Employed. Social, content & creator marketing at Valtech Radon across multiple markets.
02
Creator partnerships & influencer marketing
Creator discovery, vetting, outreach, briefing and campaign management. Partnerships that feel native to the creator, not like an ad they were paid to read.
Proof Kyutee Beauty’s campaign supporting Michelle Obama’s organization, When We All Vote: outreach, briefing and coordination across 20+ creators, contributing to 18M+ reach and 1,300+ interactions. Campaign content was reposted by the official When We All Vote Instagram account. Husqvarna multi-market creator discovery. Old Spice multi-market TikTok creator research and outreach.
03
Community building
Building and moderating communities people actually want to show up for. Engagement rituals, moderation guidelines, newsletters and the slow work of trust.
Proof Essity: 409K+ community with 30%+ newsletter subscriber growth. ADHD Female Entrepreneur Group, 26K+ members.
04
Content strategy
Editorial systems and short-form video that turn organisational material into platform-native content. Planning, scripting, editing and distribution.
Proof The BookFest Facebook 0 to 11K and nearly 1M livestream views. BookTok partnerships reaching 150K+ combined audience.
FAQ
Questions people ask
What does a social strategist do?
A social strategist decides what a brand should say on social, on which platforms, in which formats, and how success gets measured. I connect that strategy to creators and community so content earns attention instead of buying it.
How do you run creator partnerships?
I start with the audience, then find creators that audience already trusts. From there: vetting, outreach, briefs that leave room for the creator's voice, campaign management and reporting.
Which markets do you work in?
I'm based in Stockholm and have worked across North America and Europe, including multi-market creator work.
Can you work in Sweden or the EU without sponsorship?
Yes. I hold an EU passport and a Swedish personnummer, with full right to work across the EU.
What languages do you work in?
English (native), French (fluent) and Swedish (conversational).
Are you open to full-time roles or freelance?
I'm open to conversations about social, creator, community and content strategy roles, in Stockholm or with international English-first teams.