Selkie
Selkie explores whether AI can sustain a consistent fashion campaign world beyond a single image.
Selkie explores whether AI can sustain a consistent fashion campaign world beyond a single image.
Introduction
Selkie explores whether AI can sustain a consistent fashion campaign world beyond a single image. Inspired by romantic fashion campaigns, the project tests how a fantasy, romance and editorial point of view can hold together across a sequence rather than a single still.
01
Concept
A fashion campaign inspired by modern fairy tales and romantic editorials, fantasy, romance and editorial storytelling carried through a single character moving through a sunlit garden, dressed in Selkie.
02
Visual Direction
Soft pinks, golden sunlight, movement and fashion narrative. Light and restraint do the storytelling, the dress is the protagonist.
Concept film
03
Campaign Imagery
A single supporting still extends the world beyond the film, period romance, soft focus and editorial framing that could anchor a launch.
04
Why This Project Exists
Selkie explores whether AI can sustain a consistent visual world across a campaign rather than creating a single beautiful image. The project focuses on narrative, atmosphere and luxury fashion storytelling.