Earn-ie
Earn-ie explores whether behavioural rewards can motivate everyday responsibilities rather than spending behaviour.
Earn-ie explores whether behavioural rewards can motivate everyday responsibilities rather than spending behaviour.
Introduction
Earn-ie explores whether behavioural rewards can motivate everyday responsibilities rather than spending behaviour. Adults get rewarded for spending, rarely for the unglamorous tasks that keep life running. Earn-ie tests how cashback, AI verification and behavioural psychology could change that.
My role
- Product Strategy
- UX/UI Design
- Brand Development
- AI Workflow Design
- Prompt Engineering
- Lovable Development
01
Concept
A rewards platform that flips the loyalty model: instead of paying users to spend more, Earn-ie rewards the unglamorous tasks that keep adult life running, paying off bills, booking appointments, filing admin.
02
Product Experience
Earn-ie was designed as a complete reward ecosystem for everyday responsibilities. Users can manage tasks, submit proof, unlock rewards, build focus sessions and track progress through a single experience designed around motivation rather than guilt.
- Home, a personalized dashboard showing progress, active tasks and available rewards.
- Tasks, a structured system focused on real-world responsibilities and life administration.
- Rewards, brand-funded cashback unlocked through verified task completion.
- Focus, a distraction-reduction environment to help users complete responsibilities before earning rewards.
- Profile, a personal progress space tracking completed tasks, earned rewards and behavioural patterns.
03
Verification System
Users submit photo proof of completed tasks. AI verification validates completion and unlocks cashback from participating brands, turning responsibility into a measurable reward.
- Before / After Proof
- Verification Screens
- Approval Flow
04
Rewards & Motivation
Rather than encouraging spending, Earn-ie explores how behavioural psychology and immediate rewards can motivate life administration, appointments, bills and everyday responsibilities.
05
Brand World
Earn-ie explores motivation, rewards, habit formation and consumer behaviour through a playful brand world. A capybara mascot anchors the tone: calm, capable and slightly absurd, the opposite of typical fintech.
06
Why This Project Exists
Earn-ie explores whether reward systems can reinforce positive behaviours beyond spending. The project sits at the intersection of behavioural design, fintech, motivation and everyday life administration.