Content & Editorial
Black Château, Editorial
Four years owning content and newsletter for an independent literary PR agency
Role, Social Media Manager, content strategy, newsletter editorial, festival programming.
Context
Four years as Social Media Manager at Black Chateau Enterprises, an independent literary PR agency, owning content, newsletter, and the editorial spine of The BookFest and Books That Make You.
Problem
Independent authors and small literary brands compete with publishing giants for attention. Black Chateau's audience was loyal but fragmented across a newsletter, a recurring virtual book festival, and individual author rollouts, with no consistent editorial spine holding it together.
Insight
Readers don't follow agencies, they follow voices. The agency's strongest asset wasn't reach, it was trust, which meant the work had to feel like an editorial publication, not a promotional channel.
Idea
Treat Books That Make You as a real magazine: a clear editorial calendar, recurring formats, and a tone that prioritised readers over publishers. Use The BookFest as the live extension of that voice.
Recognition
Execution
- 01Owned content strategy and the editorial calendar
- 02Briefed writers and designers across time zones
- 03Produced editorial for the Books That Make You newsletter
- 04Moderated and produced 10+ editions of The BookFest
- 05Coordinated press and social rollout for festivals and authors
Editorial
Content. Wrote and managed social content for The BookFest across Facebook and Instagram, growing the page to 11K followers. Created author spotlights, event promotions, and programming announcements for festivals featuring NYT bestselling authors including James Dashner.
Platform. The BookFest was a recurring virtual book festival connecting independent authors with engaged reader communities. Coordinated social rollout, press, and editorial content across each edition to drive registrations and author visibility.
Results
- Webby Award winner, Independent Publishers, 2022
- Featured on Nasdaq Times Square
- Press coverage in KSL TV and EIN Presswire
- Produced social content for The BookFest featuring NYT bestselling author James Dashner, Maze Runner series